In a time when life at home has never been so important, IKEA will open the door to better living by throwing a festival that can be experienced both online and in many IKEA stores around the world, featuring music artists, chefs, designers and creators. This is a new kind of festival, set in everyday homes, studios, and neighbourhoods worldwide, turning living rooms, kitchens, bedrooms, and backyards into virtual stages for performances and experiences. All in all, the IKEA Festival will take place in over 100 homes in more than 50 markets across the world, and the experience is for free, open to everyone.
The festival is inspired by the IKEA vision to create a better everyday life for the many people. “This is a new kind of experience IKEA wants to offer, celebrating, connecting and engaging around life at home. Home tours around the world will open doors to new experiences and new inspiration. We want to spark a conversation on the more sustainable and affordable life at home of tomorrow. And just as with any festival, you can expect a few surprises,” says Erika Intiso, Managing Director of IKEA Marketing and Communication AB.
The festival setup and programme
The festival takes place on ikea.com and in IKEA stores in different room settings reflecting what people say is most important to them in their homes today: being with family and friends, music and food, which is represented in the experiences in these rooms. But there are also rooms for discussions on current topics and IKEA news to offer visitors a broad choice of experiences.
Visitors will see artists perform intimate concerts from their homes and studios and join DJ relays. Interior design fans are invited through the doors in countries around the world to get home makeover inspiration and see how designers and current and former IKEA collaborators create their work in their own unique spaces. Visitors can also experience cook-offs, challenges and home visits where both healthy, planet-friendly and no-waste recipes are shared. There will be discussions around the kitchen table on the important topics of circularity, air, play and spaces. Gamers can jump into a home visit to see the new IKEA gaming range. And IKEA will open its doors with special activities in many stores and live streams, giving access to what is happening in IKEA right now, from the factory floor in Zbąszynek, Poland, to the prototype shop in Älmhult, Sweden. IKEA fans can travel back in time in a digital IKEA museum to explore the diverse history of the brand over the decades.
“The home has never been more important than before. And with virtual connection now taking on a more prominent role in everyone’s life at home, we can open the door to many more lives around the world – exploring each other’s individuality and creativity at home,” says IKEA Pasay City store manager Georg Platzer. “We are excited to open the doors of IKEA Festival, our biggest global home tour yet, as we bring people together around life at home in a new way, online, from Sweden to the Philippines to the rest of the world.”
To access the IKEA Festival and get the full programme, you can visit the festival page ikea.com/festival now. The festival will open its doors from 8 am CET (2 pm PH time) on Thursday 16 September. No sign up is required, it´s for free, and guests don’t need to register their details.