Don Papa Rum, the premium single island rum from the Philippines, has unveiled its latest global lifestyle cocktail campaign under the ‘Seasons of Sugarlandia’ entitled ‘An Endless Sugarlandia Summer’. This campaign aims to depict that joyous feeling of bare and dancing feet, moving to the pulsing beats of a DJ’s tracks, against a distant backdrop of city lights and four new delicious Don Papa cocktails, created by Ben Rojo, the brand’s NYC-based US Brand Ambassador. Sugarlandia is the island home of Don Papa, a timeless place where nature is still the dominant life force and where summer seems to have no end as the sun always shines even after the rain.
To revel in the welcome heat and humid breezes of Summer and nights spent with kindred spirits, we move our shoot location from Beverly Hills last spring to the heat of Miami for Summer. Don Papa inspires with magical, gleaming scenes of jeweled mask-adorned friends exploring the tropical grounds of The Standard Hotel in Miami, against the city’s sparkling skyline. Located on Belle Isle, steps away from the pulsing South Beach, The Standard, Miami Beach is its own private paradise set amidst peaceful tropical gardens and the Biscayne Bay. This is the type of place where friends reunite and dance from dusk to dawn; where cocktails are sipped, bathed in the mesmerizing rays of neons and whirling lights. Where legendary nights and memories are made, before the quiet of a morning’s golden glow.
Where four new gem-toned Don Papa cocktails are sipped: Manila Vice – a frozen ode to the iconic show and a fruitful, Thai basil-imbued concoction; Golden Hour – a sorbet sweet smooth drink inspired by Don Papa’s collaboration with boozy ice-cream maker Aubi & Ramsa; Hearts on Fire – a smokey cocktail as fiery as it is volcanic; and Neon Night – a blue-toned elixir to capture the intoxicating words of writer Anca Bautista in her poem ‘An Endless Sugarlandia Summer:’
The ‘Endless Sugarlandia Summer’ series of pictures, shot by acclaimed NYC-based photographer Joe Toto, will be unveiled on Don Papa’s Facebook and Instagram this July.
Don Papa Rum is available online at boozy.ph.